Knowledgebase

The Traffic Sources section contains the following reports:

Overview: This report provides an overview of the different kinds of sources that send traffic to your site. The graph shows traffic trends; the pie-chart and tables show what is driving the trends. "Direct Traffic" is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. "Referring Sites" shows visits from people who clicked to your site from another site. "Search Engines" shows visits from people who clicked to your site from a search engine result page.

All Traffic Sources: How do people referred from search engines, sites, and tagged links compare to the "average" visitor to your site? The graph shows the overall trends while the table shows the specific sources (i.e. search engines, sites, and tagged links) driving the trends.

Direct Traffic: How do the people who clicked a bookmark to come to your site or typed your site URL into their browser compare to the "average" visitor to your site? Direct traffic can include visitors recruited via offline (i.e. print, television) campaigns.

Referring Sites: How do the people referred from other sites compare to the "average" visitor to your site? The graph shows the overall trends in traffic volume from referrals while the table lists the sites driving the trends.

Search Engines: How does search engine traffic compare to traffic as a whole to your site? The graph shows overall trends while the table lists the search engines driving the trends.

Keywords: How does traffic from search keywords compare to traffic as a whole to your site? The graph shows overall trends while the table shows the keywords driving the trends.

AdWords Campaign (AdWords): How do the people referred from your AdWords Campaigns compare to the "average" visitor to your site? Click an AdWords Campaign in the table to see its component ad groups and keywords. The "Clicks" tab displays the AdWords cost, impression, and ROI data useful for monitoring the profitability of your AdWords Campaigns and keywords.

Keyword Position (AdWords): Where do your AdWords ads appear on Google search results pages and how much influence does search position have on volume (Visits) and visit quality (Avg. pageviews, conversion rates, per visit value)? Use this report to determine your optimal search position for each keyword and plan your bidding accordingly. Drill down from any keyword to see its display position: T1 through T3 indicate that your ad was promoted to the top of the search results page. Positions 1 through 8 indicate a position in the right-hand column on the first page.

Campaigns: How do the people referred from your configured campaigns compare to the "average" visitor to your site? The graph shows overall trends while the table lists each of your configured campaigns. Since all traffic in this report results from campaigns that you explicitly control, you can use this information to add or delete campaigns, or to determine the effectiveness of tests that you have set up using custom tags.

Ad Versions: How do your AdWords ads (and configured campaigns in which you have use the "content" tag) compare against each other? This report shows you which ad copy (in AdWords ads or in configured campaigns) is most effective. Ads with high clickthrough rates show that the copy is effective at getting the user to click, while high bounce rates, for example, indicate a need for landing pages that are consistent with what the ad promises.

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