Knowledgebase

Unique Visitors
The Unique Visitors figure you have represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period(the date range you specify). A Unique Visitor is determined using cookies.

Bounce Rates
When someone enters your site, lands on one page, and then leaves (exits) the site without ever visiting or looking at any of the other pages. Apparently, the general consensus is that a site-wide bounce rate of over 40% is cause for concern.

Exit Rates
Exit rates detail the amount of people who navigate away from your site entirely from a particular page. So for instance, if your home page has an exit rate of say 100%, this would be disastrous, as 100% of people would look at your home page and go away, not good! Although, there are situations where a high exit rate makes sense, lets say a ‘completed transaction page’ or a ‘thankyou for contacting us’ page. This is because the user has used your service and has no further reason to stay.

Visitor Loyalty
Bar a few certain site scenarios, wanting visitors to come back after they’ve visited in the past is a given for the majority of us. This tool is a decent indication of whether your site is boring or not and how popular it is.

Visitor Recency
This stat looks at the number of days that have passed since a person’s last visit to your site. So you get to see how often people are coming back to read your website. The ’0′ field means they have never visited before as there is no stored tracking cookie on that computer. This will probably be the highest number by a good margin.

Depth of Visit
In short the depth of visit report shows how many pages of your site, the user took the time to view. The depth of visit 1 goes to constituting your bounce rate. A high depth of visit, basically means user’s are enjoying whatever it is you have or are doing, as they are taking time to navigate through your pages.

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